Case Study
Adam Grooming - Enhancing Brand Presence and Conversion
About the Brand
Adam Grooming Atelier is a high-end men’s barbershop, boasting a strong presence with 13 shops in London and a shop in New York. They are distinguished for producing natural men’s hair products, emphasizing the use of natural oils and environmentally conscious packaging like glass jars.
Challenges
Low Converting ASINs: The brand faced challenges with low conversion rates for their ASINs, attributed to misaligned content, inappropriate pricing, and insufficient imagery that didn’t resonate with their target audience.
Strategy
Enhancing Visual Content: Adam Grooming Atelier aimed to enhance their visual content to better reflect their high-end positioning and appeal to their sophisticated clientele, thereby increasing online conversions.
Execution
Creating Lifestyle Content: In line with their premium brand identity, they developed a creative brief and collaborated with models and photographers to produce engaging lifestyle content.
Product Presentation Optimization: They curated and modified top images to create tailored A+ content for each product, aligning with the brand’s luxury image.
