Case Study
Cultivating Our Digital Garden: Bio Green's Mastery of Amazon Advertising
About the Brand
Bio Green, is recognized as a world leader in the field of greenhouse heaters. Their commitment extends to providing a comprehensive range of gardening products, focused on ensuring optimal conditions for gardens throughout the year. Serving an international market, Bio Green combines retail and online presence to equip gardeners globally with the tools and expertise needed for effective garden and greenhouse management.
Challenges
Heavy Dependency on Automated Campaigns: Limited customization and optimization in advertising.
Cannibalization of Organic Sales: Overlapping paid and organic marketing efforts.
Low Conversion Due to Extended Delivery Promises: Adversely impacting customer purchasing decisions.
Strategy
Defining Top Organic Ranked Keywords: To improve ad relevancy and performance.
Structuring Campaigns at Product and Targeting Level: For tailored targeting and better performance tracking.
Market Extension via Sponsored Display: Expanding market reach and visibility.
Execution
The Margad team developed a new structure for Amazon Ads, leveraging technology to track delivery promises and adjust bids. This included launching video ads for Sponsored Brand Video and Sponsored Display Video, and implementing retargeting campaigns via Sponsored Display.
