Case Study

How Margad Helped No Ordinary Gloves Define Market Entry Strategy

Introduction

Margad’s collaboration with No Ordinary Gloves aimed to create a robust market entry strategy for Amazon US. This partnership leveraged Margad’s expertise in e-commerce and market analysis to position No Ordinary Gloves competitively

Market Analysis Overview

  • Nitrile Gloves Market Share: Dominating with 61%, indicating a high demand in the disposable gloves sector.
  • Vendor vs. Seller Performance: Sellers lead the market significantly, despite vendors offering lower prices, representing a unique consumer preference.
  • Package Size Analysis: The dominance of 100-unit packages in sales (81%) reflects consumer buying habits and bulk purchase preferences.

Strategic Insights

  • Top Brands’ Revenue Concentration: A small group of brands control a major share (70%) of the market, suggesting a concentrated competitive landscape.
  • Sector-Specific Preferences: The preference for black gloves in sectors like Food Trade and Automotive provides insights into targeted marketing strategies.
  • Price Sensitivity: A direct correlation between price and sales volume in multi-purpose gloves, indicating a market sensitive to pricing strategies.

Action Plan and Recommendations

  1. Dynamic Market Positioning: Leveraging the dominance of Nitrile gloves in the market by positioning No Ordinary Gloves as a premium yet accessible brand.
  2. Targeted Product Packaging and Pricing: Utilizing the insights about package size preferences and price sensitivity to refine No Ordinary Gloves’ product offerings.
  3. Innovative Marketing Strategies: Aiming at untapped markets, particularly pet owners, by optimizing Amazon keywords related to pet care and integrating cross-marketing tactics.
  4. Data-Driven Advertising Approach: Utilizing the low branded keyword volume, No Ordinary Gloves can seize market share. This approach involves integrating brand awareness across various platforms and aligning it with targeted Amazon campaigns in high-traffic, non-branded search areas. This strategy aims to enhance visibility and market presence for No Ordinary Gloves.